The Brand
Ellie is your workout buddy, your accountability partner, the one who reminds you to drink enough water (hydration is key, y'all), the trendspotter who always sends you the latest must-try workouts, and the only one who makes you want to move when you're feeling blah.
Ellie is a monthly activewear subscription box that launched in 2016. I implemented a brand and marketing strategy focused on support, togetherness, and community, heavily engaging the brand’s consumer and social following. The brand is inspirational, motivational, educational, and optimistic. The voice and tone are fitness-minded, authentic and relatable, utilizing a conversational tone to communicate with core consumers.
Services: Marketing and Content Strategy, Brand Strategy, Social Media & Influencer Strategy, Creative Direction & Production, Website & Digital
COMMUNITY
From discovering new workouts and healthy recipes to self-care DIY and beauty trends, Ellie’s social channels, blog, and seasonal mini-mag engaged and featured the brand’s community of women. Seasonal workout activations promoted health, wellness, and togetherness.
We also partnered with synergetic brands like Living Proof, Boscia, Fre, and ONE Protein Bars, significantly increasing engagement and brand awareness.
