Versatile marketing executive with over ten years of experience driving 360 marketing strategies to exceed business objectives. Brand champion and community builder, cultivating meaningful connections and compelling storytelling at every consumer touchpoint to increase awareness, sustainable engagement, and loyalty. A solution-oriented and visionary leader with a proven track record of scaling and empowering cross-functional teams for growth.

AREAS OF EXPERTISE

Integrated Marketing Strategy  |  Creative Direction  |  Media Planning  |  Community Building  |  Brand & Product Positioning | PR & Corporate Communications  |  Research & Consumer Insights  |  Budget Management  |  Team Building & Leadership 

PROFESSIONAL EXPERIENCE

Sr. Director of Global Marketing | FAM Brands, Los Angeles, CA | 2020-2023

Established innovative marketing strategies to support a $500M+ ($1B retail) global apparel manufacturer and distributor, overseeing multiple brands including Wildfox, Three Dots, Ellie Activewear, and Marika. Led annual marketing plan, budget, and integrated marketing initiatives spanning brand, email, communications, SEO content, influencer relationships, and social media marketing. Actively monitored campaign performance to maximize ROI. Presented bi-annual market research and trend analysis, identifying new business opportunities. Spearheaded 360 marketing efforts from concept to execution, championing brands across DTC, B2B, B2C, and marketplace channels through go-to-market strategies, trade marketing experiences, and compelling product and visual storytelling.

Key Accomplishments:

• Collaborated with the C-suite to secure new business and licensing opportunities, resulting in partnerships with brands such as Coca-Cola, Jessica Simpson, Cycle House, and others, contributing to a +$25M increase in revenue.

• Successfully spearheaded the Wildfox brand relaunch, surpassing KPIs while driving continuous revenue growth. Crafted a comprehensive channel strategy and go-to-market plan. Mobilized organic seeding efforts to secure VIP placements from Vanessa Hudgens, Mindy Kaling, and Paris Hilton, significantly boosting brand awareness. Achieved earned media coverage in V Magazine, BuzzFeed, WhoWhatWear, Ok! Magazine, and E! Online within the first 30 days of acquisition.

• Built, led, and mentored a high-performing marketing and creative team, acting as chief brand steward and storyteller, directing lifestyle and editorial content to generate brand buzz and achieve business results.

• Developed a full-service photo and video studio, boosting productivity by 85% to support a fast-paced, high-volume business. Produced up to 300 photo shoots annually across 10+ brands, supporting D2C marketing, strategic partnerships, and serving leading retailers.

Global Marketing Director | FAM Brands, Los Angeles, CA | 2018-2020
Key Accomplishments:

• Cultivated grassroots and community-based initiatives for Ellie Activewear, leveraging 1000+ diverse creators across social media, content, and events. Achieved substantial gains in engagement, and brand awareness, and generated earned media features in Self Magazine, Cosmopolitan, Forbes, BuzzFeed, Woman’s Day, and Well+Good.

• Oversaw brand, consumer, and competitive research to identify innovative value propositions, leading marketing efforts to drive awareness, acquire new customers, and foster loyalty.

• Led a robust post-acquisition and integration plan, leading brand, go-to-market, communications, and multichannel content strategy
and execution to launch the Three Dots brand online and across key retailers, including Nordstrom and Bloomingdale’s.

Director of Brand Marketing & Creative | FAM Brands, Los Angeles, CA | 2016-2018
Key Accomplishments:

• Created and established brand guidelines, multichannel strategies and initiatives, and oversaw UI and UX, leading brand refresh and launch of 3 Shopify websites.

• Led marketing efforts, developed brand and positioning, implemented content strategy, and led creative and editorial initiatives to launch Ellie, a new subscription-based activewear business with an initial 7000+ monthly subscriber list.

• Led research studies and brand presentations to secure licensing, third-party partners, and private label brands, including BCG Plus for Academy Sports + Outdoor.

• Scaled marketing and creative departments, implementing integrated marketing calendars, creative briefing processes, and DAM systems to track 1000+ SKUS from sample delivery to image hand-off, increasing cross-functional transparency and efficiency.

Director of Brand Marketing | Beyond Yoga, Los Angeles, CA | 2012-2016

Defined strategies across brand, digital, social media, and content to support and scale an activewear startup, contributing to a 150% revenue increase in two years. Ideated and produced sell-in and sell-through materials, including presentation decks, lookbooks, and seasonal signage. Led experiential campaigns and trade events. Oversaw creative direction for lifestyle and product photography.

Key Accomplishments:

• Instituted integrated marketing calendar and strategies, including email marketing, site merchandising, and product marketing to increase awareness, setting new standards in visual storytelling and optimizing methods to increase revenue

• Oversaw partnership marketing efforts including Beyond Yoga x Kate Spade, Goop, Kitson, and Moms for Moms, a collaboration with Beyond the Bump x A Pea in the Pod that donated over $10,000 in proceeds to Every Mother Counts

• Introduced brand guidelines, defined voice and tone, and led beyondyoga.com relaunch on the Magento platform.

Marketing Art Director | Modern Luxury Media, Los Angeles, CA | 2009-2012

Led brand marketing and creative efforts for publications across three markets: Miami (Miami Magazine), Chicago (CS Magazine, CS Men’s, CS Interiors, CS Brides), and Washington D.C. (DC Magazine).

Key Accomplishments:

• Collaborated cross-functionally with editors and account executives, leading creative direction on special issues, advertorials, and storytelling to acquire advertisers across home, fashion, beauty, food, and beverage sectors.

• Led creative marketing team to produce print and digital event collateral, branded and sponsored experiences, including The Don Julio Loft, a premier dinner, tasting event, and designer showcase.

• Conceived microsites and homepage takeovers, promoting brand and advertiser services to drive impressions and email captures.

PAST EXPERIENCE  (2004-2009)

Art Director, Florida International Magazine
Graphic Designer, The Oprah Winfrey Show
Graphic Designer, Soolip Custom Letterpress

LANGUAGE & TECHNOLOGY SKILLS

Language: Spanish (Fluent)

Technology: Mailchimp, Klaviyo, Shopify, Google Analytics, Grin, Canva, Later, Curalate, Dash Hudson, Sprout Social, Adobe Creative Suite, Microsoft Office

EDUCATION

University of Michigan, Ann Arbor