Wildfox is known for its retro-inspired and whimsical t-shirts and sweatshirts. I ideated creative and seasonal direction for their fall 2021 campaign. Shot on location in Joshua Tree, CA.










This town’s quiet. Maybe too quiet. You can hear the gravel crunching underneath your gold cowboy boots. (Vintage couture, obviously.) And nothing but the creak from the saloon door swinging in the breeze. All of the sudden, the sky blooms into a rainbow of color. Is this... an alien abduction! You’re flattered to be chosen, honestly. But what’s one to wear? It’s too late. You find yourself in strange land filled with even stranger people. From gumball guardians to the Grand High Witch herself, you’re so over it. enough is enough, you’re going to get home, Uber be damned. Just as you think you’ve found your way, a galactic chase ensues. You set your laser gun from “stun” to “stunning”. Who’s gon’ check you, boo? A flash of light and just like that, it’s over. You’re in bed and, the hum of TV static fills the air. You look down and there are your cowboy boots, right where you took them off last. A little scuffed, but hey, that’s vintage.





