I ideated and art directed the campaign for Kate Spade’s first-ever activewear collection, a collaboration with Beyond Yoga. Conveying the timeless femininity, playfulness, and versatility of the brand, the direction was a wink and a nod to Audrey Hepburn and Marilyn Monroe.
Because happiness is wellness. Because when you look good, you feel good. Because we believe in putting our best foot forward—whether the destination is the boardroom or Bikram class. Kate Spade New York and Beyond Yoga are thrilled to launch a collaborative activewear collection that brings together color, charm and playful sophistication with thoughtful design, impeccable fit and luxurious comfort. The result: pieces that are just as stylish and durable for the workout as they are for the post-yoga adventures.
