Wildfox is known for its retro-inspired and whimsical t-shirts and sweatshirts. I ideated creative and seasonal direction for their summer 2021 campaign. Shot on location in a mid-century time capsule in Palm Springs, CA, the Storyboard was a nod to 1950s glamour and weekend retreats to Hollywood’s playground.
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Wouldn’t it be nice if you could work on your tan under the limelight? It’s too bad that’s not a thing...The wind whips through your hair in your baby pink Corvette, the silk headscarf becoming a serious flight risk. Removing it completely and tucking it away into your Birkin, you see the “Welcome to Palm Springs” zip by for a second before it disappears from the rearview mirror. It’s been way too long since you took a holiday. First, it was the record deal, then it was the offer from Paramount. Things kept snowballing and here you are now, five years later. But better late than never, right? Palm Springs is nice. Still just as sunny as the Hollywood Hills, but without all the fuss. No silly calls from Sal, no annoying headlines, no paps following you around. Like seriously? It’s called personal space. Nothing but the sun, canapes, and champagne from here on out.